We don’t fund ideas. We build companies.

Foundee is an early-stage, product-first fund and venture builder. We invest in B2B software, bring our own product, brand, SEO, and ops stack, and push teams to launch in 60–90 days instead of talking for a year.

Execution over theater

We work with founders who can ship, not just pitch. Real users, real metrics, real decisions.

Infrastructure included

Toimi, Taskee, SEO network, and media assets under one roof. Product, brand, and go-to-market as a ready-made system.

Are we a fit? Read the manifesto
Overview

Foundee in one glance

Early-stage capital plus a full-stack product, brand, and growth engine. We are closer to an operating system for building companies than to a passive fund.

Stage

Pre-seed and seed B2B software, where a fast launch and clear economics can make all the difference.

Model

Capital + product architecture + UX + brand + SEO + ops. We plug founders into an existing system instead of starting from zero.

Outcome

Working businesses that have customers, not just pitch decks and valuations.

How we work

A system for building companies

We don’t fall in love with process for its own sake. We care about a fast, clean path from idea to market proof.

  1. Align on the problem, market, and value proposition.
  2. Design the core user journeys and product architecture.
  3. Build the first version of the product, brand, and website.
  4. Launch within 60–90 days and get real users.
  5. Track usage, revenue, and retention; cut noise.
  6. Double down, adjust, or stop based on data — not ego.

What we actually bring

Product direction, UX and UI, engineering capacity, DevOps, brand and messaging, SEO structure, content support, and the operational layer through Taskee. That lowers execution risk and lets founders focus on the right problems instead of chasing vendors.

Principles

Simple rules. Hard lines.

We operate on a small set of non-negotiable principles. They keep us honest and prevent us from wasting time — ours and yours.

Launch fast. If it takes a year to launch, something is wrong with the team, the architecture, or the priorities.
Reality over narrative. Revenue, retention, and user behavior matter more than a “big story.”
Design is economic. Strong UX and brand reduce friction and acquisition cost. It’s not decoration — it’s leverage.
Automate early. Manual processes are a liability. We look for ways to codify and automate from day one.
Small by design. We prefer small teams with clear ownership and strong models over large org charts.
Profitability matters. A company should be on a credible path to making money before it runs out of money.
For founders

Are we a fit?

We are selective. Not because it sounds good, but because this model only works with certain types of people.

Who we work well with

  • Founders who can ship, not just talk.
  • People who treat feedback and data as tools, not threats.
  • Teams that can move fast with small, sharp decision loops.
  • Builders with a clear view of the problem and the user.

Who should probably pass

  • Founders looking for slow, consensus-driven decision making.
  • Teams that want “strategy” without execution.
  • Projects that depend on endless funding instead of customers.
  • Anyone not ready to own the outcome.
Manifesto

What Foundee stands for

This is how we think about building companies. Not as a slogan, but as a working agreement with ourselves and with founders.

Foundee is not a classic venture fund. We build companies. We invest early, and we provide the product, brand, infrastructure, and system to execute fast. The goal is not to “support an idea,” but to ship something real, get users, prove the economics, and grow.

The market changed. Small, focused teams with good architecture and the right tools can beat companies that spend months in meetings. Work is remote, automated, and software-driven. Products are built fast, launched early, and scaled through systems, not headcount. Foundee is built for this environment.

How we work

We invest at the earliest stage and take on the critical work: product direction, UX, design, engineering, brand, website, SEO, and go-to-market. We don’t reinvent the wheel on every project. We use a working model that gets a product into the market in 60–90 days, collects real feedback, and proves the business case early.

People

We work with founders who can think independently, set priorities, and make decisions. We invest in people who can build, not just pitch. Good founders reduce complexity, keep momentum, and take responsibility. If someone needs constant supervision, it won’t work.

Market

The market decides what lives. If people pay and come back, you’re onto something. If they don’t, no amount of storytelling changes that. Opinions are cheap. Behavior is data.

Infrastructure

Foundee runs on an existing ecosystem: Toimi for product, brand, and engineering; Taskee for operations, metrics, and automation; an SEO network of domains and content; and media assets for distribution and authority. This gives founders a real advantage: faster launch, organic traffic, strong positioning, lower marketing burn, and a running start instead of months of preparation.

Bottom line

We are not for everyone. We work with people who want to build systems, not chase vanity metrics. We build companies that exist because customers use them, not because investors subsidize them.

Foundee is the infrastructure, the model, and the people needed to turn an idea into a business. If those elements are not present, we don’t start.

If you’re building or about to build a B2B product and this model sounds right for you, start with a short, direct note. No decks required.

Contact Foundee